White Elephant & Castle. Ritzy Cinema. London. 2008.
Video, colour, sound, 5 mins.

The video documents the micro-change of a regular customer in a local hair salon within a mall in the Elephant and Castle roundabout in London, the video takes us through the journey from brunette to blonde as they are is trying to undergo deep investments and economical changes in the local area. The film is cut with images of the local sculpture and elephant with a castle over it.

Video Stills

berthardy

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lon521

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