White Elephant & Castle
Ritzy Cinema, London. 2008
Video, colour, sound, 5 mins

Video Stills

The video documents the micro-change of a regular customer in a local hair salon within a mall in the Elephant and Castle roundabout in London, the video takes us through the journey from brunette to blonde as they are trying to undergo deep investments and economical changes in the local area. The film is cut with images of the local sculpture and an elephant with a castle over it.