White Elephant & Castle. Ritzy Cinema. London. 2008.
Video, colour, sound, 5 mins.

The video documents the micro-change of a South American woman in a local hair salon within a mall in an Elephant and Castle roundabout in London, a journey from brunette to blonde whilst discussing plastic surgery on her phone happens as, they are is trying to undergo deep investments and economical changes in the area, the film is then edited with images of the historical site of the mall and with images of a very particular sculpture of an Indian Elephant which carries a medieval tower on its top which dates from the 1940´s and is still the current symbol for the locals and mall. The actual sculpture is discussed with the council to be brought down and replicated in white.

Films Stills

berthardy

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lon521

 

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