White elephant & castle.

Elephant & Castle. London Video, colour, sound, 5 mins.

Elephant & Castle is the outcome of the walks taken by the artist in a big shopping mall within the area of Elephant and Castle in London.
The video documents the change of a south american lady in a local hair salon within the mall, going from brunnete to blonde and discussing plastic surgery with a friend on her phone, this is happening as they are is trying to undergo deep investments and economical changes in the area, the film is then edited with images of the historical site of the mall and with images of a very particular sculpture of an Indian Elephant which carries a medieval tower on its top which dates from the 1940´s and is still the current symbol for the locals and mall. The actual sculpture is discussed with the council to be brought down and replicated in white.

Films Stills

berthardy

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lon521

 

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